How to properly mine the data in Amazon's lead finder?（3 PARTS）

PART 2：

Evaluate market segments: Find market segments: Browse by category or search keywords to find a list of market segments you want to research.

Analyze data: Use sales potential scores, search volume, and other data to evaluate the overall demand stock, increase, and competitiveness of the market segment.

Determine the price band: Compare the average price and price range of the market segment, determine the price band distribution and gross margin space to match the seller's supply chain cost and gross margin expectations.

Analysis of popular search terms: Search term filtering: In the "Search terms" section of the lead detector, view the top search terms and their detailed data, including search volume, search volume growth, click share, search conversion rate, etc.

Tap potential words: Combine the annual and recent growth trends of search terms, locate popular search terms and potential medium and long tail words, as advertising keywords or product optimization reference.

Research popular goods: Benchmarked goods analysis: Search for benchmarked goods according to the top 3 clicked goods in the popular search terms, and optimize its Listing by referring to its copy, pictures, price, etc.

Judging the degree of competition: Check the category, release date, price and other information of related products through Asin view to understand the degree of market competition.

Use Trend data: Trend Analysis: In the Trends section of the Lead Detector, see the trend change of the market segment for the last 360 days and the last 7 days, including key data such as search volume, number of items, average price and so on.

Formulate strategies: Determine whether the market has seasonal attributes with the help of market segment trend charts, locate the best new nodes according to the time node of peak sales season and the corresponding search volume, and guide the supply chain and logistics plan.